Boab’s Big Book o’ Marketing Myths
The Daftest Marketing Book You’ll Ever Learn From
This book disnae whisper “personal growth” wi’ a flat white in a co-working space — it kicks the pub door open, knocks over yer ring light and vision board, and tells ye the truth like a tipsy Sandra wi’ a score tae settle.
From marketing blunders tae branding disasters, it’s raw, daft, and absolutely packed wi’ more takeaways than Boab’s kitchen drawer
See What’s Inside
Marketing Myths. Pub Truths. Pies Included.
Welcome to the only marketing book where the advice’s hotter than Davie’s steak pie and the banter’s thicker than Sandra’s karaoke eyeliner.
Boab’s Big Book o’ Marketing Myths is yer no-nonsense, full-fat Scottish guide to growing a business online — one pint-fuelled mistake at a time. Led by TreeTopFrog (a creative weapon in a frog suit), Boab (a barman and unintentional case study), and Pixel (the pub dug who judges silently but with precision), this book rips through the biggest myths in digital marketing — then lovingly roasts them over a low flame of reality.
Learn the real difference between boosting and advertising. Discover why strategy’s the tattie scone of yer online marketing. Find out why using a personal Yahoo address as yer business email is the digital equivalent of wearing socks with sandals — and why taking bookings on the back of a beer mat is a cry for help. And aye, we’ll even cover what happens when ye accidentally send a newsletter to yer ex.
Also featuring: the dangers of letting yer cousin handle yer SEO — just because he mined crypto once and built a sheep farm in Minecraft. What happens when yer website’s slower than yer mate going to the bar when it’s his round. And why yer CRM system shouldn’t look like yer da built it in a spreadsheet.
Whether ye run a pub, a bakery, a dog grooming empire or just like followin’ Boab’s blunders — ye’ll leave with tactics, chuckles, and possibly heartburn.
Totally Legit 5-Star Reviews ⭐⭐⭐⭐⭐
“I laughed, I learned, and I finally know a CRM’s not a fake tan and SEO’s not a boyband.”
— Sandra (Part-Time Waitress / Full-Time Karaoke Legend Since 2014)
“Better than most pints I’ve poured.”
— Boab (after three pints)
“As accurate as Davie’s darts and half as dangerous.”
— Wee Rab (Regular when he’s no owin’ money)
“Read this book in one sittin’. Burnt the pies, but learnt somethin’. Worth it.”
— Big Davie (Chef / Darts Semi-Finalist / Pool Table Enforcer)
“Boab talks nonsense, but he means well. Worth a read with a bacon roll and cuppa.”
— Daz (Builder / Voice o’ Reason / Can’t Fix Stupid, But Can Pave Around It)
“I only read the Pixel bits. 10/10.”
— Pixel the Dug