The Tattie Scone Strategy

The 9-Part Pub Strategy That Works Harder Than Big Davie on Free Pie Day.

Straight fae Boab’s Big Book o’ Marketing Myths, the Tattie Scone Strategy™ is the one-page plan that’s laminated, legendary, and guaranteed tae keep yer marketing fae fallin’ aff the plate.

It’s a one-sheet, nine-box strategy plan that pulls everything together — yer audience, yer offer, yer goals, and yer results — like the tattie scone ties together a proper fry-up. Without it, yer marketing’s just bacon and beans slidin’ aboot the plate.

What it Does

It’s a one-page marketing plan — a laminated wee legend dreamt up by TreeTopFrog himself 🐸.

Simple enough for Boab, smart enough for the Frog, and structured enough tae keep even Sandra fae interferin’.

The Tattie Scone Strategy™ forces ye tae answer the big questions folk usually dodge — ten boxes, one goal, nae excuses:

  • Stops ye flingin’ flans at the wall and prayin’ one sticks.
  • Turns scattergun tactics intae one clear, laminated plan.
  • (Coming soon) Links tae the AI version that helps fill it oot — ye scribble the basics, upload the sheet, and the Tavern’s digital genius builds a full campaign for ye.

📋 The Tattie Scone Strategy Sheet

What’s the goal?

The single measurable win that’ll make ye proud tae laminate it.

Who’s it for?

Real folk, nae “everyone on Facebook.”

What makes ye magic?

Yer unique value or irresistible offer.

Where will they find ye?

The channels that actually work (no’ yer cousin’s WhatsApp group).

What’s the plan?

The campaign idea that ties it thegither.

How will ye get them?

Lead path or booking process, nae guesswork.

How will ye keep buzzin’?

Retention, reviews, repeat business — keep the fryer hot.

What’s workin’?

The numbers that prove it’s no’ just vibes.

What have ye got?

Yer resources: folk, budget, tools, pies.

What makes it AWESUM®?

The automation or advantage that makes it run smoother than Boab’s new laminator.

Tattie Scone Strategy Starter Pack

  • 1 Clear Aim
  • Nine Boxes, Filled In: Even the awkward yins.
  • Use the AI Prompt Pal: Smart, sober, never asks for crisps.
  • Put It Where Ye See It: Laminate it, stick it up beside yer pie coupons.
  • Define Success: Folk in seats, pints poured, Sandra no shoutin’.
  • Show What’s In It for Them: Fun, value, flavour.
  • Learn, Repeat, Improve: Even Sandra fine-tunes her karaoke set.

The Tattie Scone Sheet is the laminated heart of the Tavern’s strategy — one objective, one campaign, nine boxes, nae nonsense.

Download Your Tattie Scone Strategy Sheet

👇 Fill out the form and get yer FREE Tattie Scone Strategy Sheet 👇

Fill it in, fire it up, and finally run a campaign that would make even Big Davie proud. Yer pint — and yer profits — will thank ye.

Boab’ Book

By TreeTopFrog

You’ll find the full story behind the Tattie Scone inside Boab’s Big Book o’ Marketing Myths — the chapter where the Frog finally gets Boab tae see that a plan’s better than panic

BOAB’S BIG BOOK O’ MARKETING MYTHS - BOOK

🐸 Need a Second Pair o’ Frog Eyes?

When yer sheet’s filled but yer brain’s still fizzin’

Already ticked every box but still wonderin’ if it all lines up like a perfect fry-up? The Frog does the odd wee Frogify Chat — a pint-sized brainstorm tae season yer strategy right. Nae pitch, nae pressure — just a short blether wi’ the green genius himself tae make sure yer tattie scone’s cooked tae perfection.

BOAB’S BIG BOOK O’ MARKETING MYTHS - BOOK
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